What does puffing refer to in real estate?

Puffing refers to exaggerated statements or claims made by a seller or an agent about a property that are generally understood to be subjective opinions rather than factual representations. This practice is common in real estate marketing, where agents may describe a property's features in a way that emphasizes its strengths or appeals to potential buyers, even if those statements are not entirely factual. For example, an agent might describe a home as "the best in the neighborhood" or "a dream retreat," which are subjective phrases intended to create enthusiasm and interest.

In understanding this concept, it's also important to recognize that puffing is typically not considered illegal or deceptive because it is viewed as opinion rather than misrepresentation of a factual nature. The distinction is crucial since it allows agents some leeway in promoting properties while also requiring them to adhere to regulations that prohibit false advertising. Therefore, the focus on exaggerated comments properly captures the essence of what puffing means in a real estate context.