What does the term REALTOR® signify?

The term REALTOR® signifies a trademark for active members of the National Association of REALTORS®. This designation is not just a general label for anyone practicing in real estate; rather, it indicates that the person has met specific standards and adheres to a strict code of ethics set forth by the National Association of REALTORS®. Being a REALTOR® involves an obligation to maintain professional conduct and to serve clients with integrity, which distinguishes these professionals from non-member agents.

Moreover, the use of the term is legally protected, and only those who are members of the association officially carry the title, highlighting their commitment to the profession and its ethical standards. This distinctiveness ensures that clients can recognize REALTORS® as professionals who are committed to offering high standards of service in real estate transactions.