What is a listing agreement commonly referred to as?

A listing agreement is commonly referred to as a marketing agreement because it establishes the terms under which a real estate agent or broker will market a property for sale. This contract outlines the responsibilities of the agent to promote the property, attract potential buyers, and outlines the commission structure. The primary purpose of a listing agreement revolves around marketing the property effectively to facilitate a sale, making it synonymous with a marketing agreement in the context of real estate transactions.

In contrast, a sales contract refers to the agreement where the sale of the property is finalized and terms are agreed upon between the buyer and seller. A purchase agreement is similar, focusing specifically on the buyer’s intent to purchase the property, often used interchangeably with the sales contract. A management agreement typically pertains to the management of property, often related to rental properties and encompasses the terms of property management services rather than the sale of a property. This differentiation emphasizes the specific function of a listing agreement in the marketing realm.