What is the primary characteristic of a blind ad?

A blind ad is primarily characterized by the absence of the sponsoring broker's name. This type of advertisement does not disclose who is representing the property, which can lead to confusion for potential buyers or renters about who they would be dealing with concerning the transaction.

Including the broker's name is crucial in real estate advertising, as it promotes transparency and allows clients to verify the credentials of the person promoting the property. Failure to provide this information can potentially mislead consumers and violate legal advertising requirements in real estate.

While it may be true that properties in blind ads might not be clearly identified or could use vague language, the defining factor is primarily the omission of the broker's name. The format of the advertisement, such as being online or in print, does not inherently contribute to the classification as a blind ad.